Halvparten av bedrifters salg via Sosiale Medier i 2015

Analyseselskapet Gartner anslår at 50% av bedrifters digitale omsetning vil komme via mobile applikasjoner og sosiale medier innen 2015.

Gartner skriver: “By 2015, context will be as influential to mobile consumer services as search engines are to the Web and information about customers will no longer be limited to data stored in company-owned systems,” said Gene Alvarez, research vice president at Gartner. “Context information can be about identity –  such as who you are and your calendar, environment – where you are and the device you use, process – things you do and what you allow and community – who is in your networks and who you communicate with. If used correctly, context information facilitates the move from e-commerce today to contextual commerce tomorrow.”
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